I have found in working with creative projects and artists that is always best to start with the story.
Developing your narrative is one of the most important things you can do, but when I share this with most companies …
Every business does its commerce in some community square, just like the grand old days. It may look and feel different, but the principles and fundamentals are the same.
I have worked on projects where the shipping department said “that’s …
One season, we ran a tour with two bands on a tour bus, living on the road together for a month at a time over 9 months. It is typical for folks to chide one another, and it can get …
Working in creative endeavors has always been interesting. Balancing art and commerce is a fine line, and when it applies to advertising, promotion and marketing, it can get very blurry.
You can always tell the ads and creative marketing ideas …
If planning is essential and story is imperative, what do you do with an idea and no beginning?
Entrepreneurs are those that are willing to plow ahead. They have an idea and they are able to drive through and make …
Over the years I have begun projects with companies and organizations, and one of the first things I ask for is their plan. Normally I am then handed an Excel Spreadsheet, ironically followed up by a statement that says “we …
This band continues to define who they are and where they are going!
In working with Indie Artists and with Live Music Producer Tom Jackson, I am constantly reminded about the power of the show and why we need to …
I belong to a professional business fraternity, Alpha Kappa Psi, which was founded in 1904 in part to promote and advance ethics in business.
Over the years I served in leadership, and subsequently we have continued to wrestle with ethics …
There is a dialogue going on, and if you are not part of it then you have no say in it. Staying out of the Social Network space is like prohibiting the use of the telephone. The real question is …
It used to be that everyone marketed and bought ads on an age-based demographic. When we were coordinating millions of dollars in radio and TV buys, this was the only way to do it, because that is what Arbitron and …