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Westgate Marketing – Elliott Cunningham
Westgate Marketing - Elliott Cunningham
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Tag: Strategic Planning

Do You Suffer From Techno-Ecstasy

Elliott Cunningham

Too many companies stay out of the internet. Others rush in with “techno-ecstasy,” often times at the press of employees and without any objective or strategy.

“Hey, look at this gizmo I found, let’s do this!” Whatever the latest marketing …

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Posted in: Online and more Filed under: audience, Strategic Planning

Ready, Set, Start-up

Elliott Cunningham

If planning is essential and story is imperative, what do you do with an idea and no beginning?

Entrepreneurs are those that are willing to plow ahead. They have an idea and they are able to drive through and make …

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Posted in: Top of Mind Filed under: blue ocean, Strategic Planning

The Worksheet Is Not a Plan

Elliott Cunningham

Over the years I have begun projects with companies and organizations, and one of the first things I ask for is their plan. Normally I am then handed an Excel Spreadsheet, ironically followed up by a statement that says “we …

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Posted in: and much much more Filed under: budgeting, Strategic Planning

Lead, Don’t Hunker Down

Elliott Cunningham

This is a time of opportunity, but it is not for the faint of heart. Is your organization competing in the market or is it competing internally? This last year three different organizations I was working with all had growth, …

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Posted in: and much much more, Online and more Filed under: Innovate, Strategic Planning, turnaround

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